Saturday, April 18, 2009

Creative Application

As I am a student at SMU and majoring in advertising, I have the option to apply to the creative program within the advertising school. We just received our question "what's good for you?" As I have come up with a slew of options, one stuck out to me. "Becoming a Global Citizen." I made a passport and had an idea to attach a luggage tag and inserting the explanation of what I meant by it. I wanted to explain that while many think of food or exercise as being "good for you," they often forget that experiencing culture is a huge part of a person's well being. The overall intention was that, "Global Citizens" don't belong to any particular country or culture, they are a part of the world. They constantly travel and submerse themselves in new cultures, growing in every way they possibly can.  This is the passport I created using photoshop:
 



As I got more and more excited about the idea, I decided to ask a friend of mine, who is in the creative program, for her advice. She immediately said, "O my gosh, did you not know about Alvey's project?!" Professor Alvey is the head of Temerlin Advertising Institute at SMU and has apparently had the current creative students working on a pamphlet about "World Citizenship." What an incredible coincidence! Then, it appeared on the SMU front page, "[Student Name]... Global Citizen." While I thought I was being original, apparently everyone has already had this idea. At least I know I had a great idea with it since it is popping up everywhere now. 

1 comment:

  1. 09/20/2011

    good morning mr kelly caldwell! is the Passport for global citizens existed? if it is, is it a legal travel documents? please reply via my email at: mans.salta57@gmail.com THANK YOU VERY MUCH!
    (sgd.) manuel salta

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