a clean, white background with only an old tattered, used, spiral notebook sitting on a white table. as a hand comes into the screen, it starts to open the book, releasing pages as if to show you the contents. But, as it gets closer and closer to having it open at a 90 degree angle, it will turn into a Mac Book, evolving from the last generation to the newest generation.



Then, on the same white background, an old telephone with the spinning dial will sit. As the hand enters on this frame, it will start to move the dial, as it moves it from one side to the other, it will turn into an iPod with a touch screen wheel, evolving from the last generation to the new generation.



The campaign slogan would be "innovating the old, reinventing the new. " If it is not already inferred, it is about apple's ability to not only make old products relevant, but apple constantly making their own products better.
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