Advertising as Art

Agency: TBWA

Location: Portugal

In this campaign from BIC's permanent markers, a series of ads were created to show how the markers are as permanent as a tattoo. They include both beautiful design and photography.

Agency: Ogilvy & Mather

Location: Shanghai, China

This campaign for Unicef blows my mind. It is absolutely brilliant. The time that was taken to paint the children exactly like the background astounds me. The kids actually look invisible. This ad doesn't even need words.

Agency: Fallon

Location: London

The Sony Bravia "colour. like no other." campaign is my favorite commercial campaign series to watch. They are beautiful and astonishing because they are all real, not computer generated. I think that is what makes this piece art; it makes what might seem impossible, possible; it brings color to life. Again, no words are needed.

Agency: Ogilvy & Mather

Location: Toronto

Dove really hit a home run with this commercial. It hits the nail on the head in regards to how the media is effecting young women nationwide. The ad is both useful and beautiful, and in my opinion art because of both its beauty and usefulness, but also because no words are needed. The words may make it more powerful, but the message would still come across without them.

Agency: Widen and Kennedy

Location: Portland, OR

I like how this campaign shows the dreams and desires that are so common among those who are on opposing teams. It brings "enemies" together. Kind of shows the world how similar we all really are, even if they are being paid millions of dollars to play basketball. It is a novel idea. The ad differs from those previously posted because words are key here. The words and the visual in this case are equally important because of the context; they have to talk together so that the visual will work, but they also have to say the same things for the message to come across fully.